You could say getting a new website is a lot like buying a car. You can spend a little or a lot. What you get for your money may get you where you want fast or it may end up costing you more money... more money trying to fix it, more money in lost business or more money buying another website that works. There's a wide range of function and quality available. Ultimately, you'll need to decide exactly what you want in a website and how much you're willing to spend to get it. There are four basic ways to get your new website:
As a website owner, the single most important question you can ask yourself is, "How can I make my website more useful to my customers?" Search engine optmization (SEO) can get complicated, as there are a number of variables that search engines take into account when ranking websites. It's also an ever-evolving science: Google, Yahoo, Bing and others are constantly tweaking their algorithms in an effort to bring more relevant information to the forefront of search results.
For businesses with physical locations - hotels, restaurants, retail, tourist destinations, etc. - local search engine optimization (SEO) is absolutely necessary for getting noticed online. With ever-increasing competition and frequent search engine algorithm updates, it's important to utilize as many channels and techniques as possible to stay viable. Let's look at some major local search factors outlined in Moz's 2014 local search ranking survey: